Mr. Product, Vol 2

The Graphic Art of Advertising's Magnificent Mascots 1960-1985

Written By: Warren Dotz, M.D., Masud Husain
In Mr. Product, Volume 2, readers meet advertising characters of the 1960s, ’70s, and beyond, completing the story so artfully introduced in Meet Mr. Product. This vibrant, colorful tribute to pop culture treats readers to icons such as Cap’n Crunch, Goofy Grape, and Chokey the Smog Dog, as well as hundreds of rare and little-known characters that surprise even the most avid collectors of advertising ephemera. Citing more than 30 significant historical events and their influence on design, this clever compendium of commercial art profiles the origins of the characters in popular culture. It also offers fascinating insights on the evolution of commercial design. Far-out faces and a host of expertly curated characters fill Mr. Product, Volume 2’s pages, making this the ultimate trove for designers, illustrators, and pop culture fanatics alike.
Format: Hardbound
Publication Date: 4/14/2015
ISBN: 9781608873609
Pages: 272
Trim Size: 5.25 x 6.75

  • About the Author 
  • Press
Warren Dotz, M.D., Author: Warren Dotz is a collector of pop culture ephemera and the author of 11 books on advertising, design, and commercial label art. His commentary has appeared in Advertising Age, Adweek, and the New York Times Magazine. He divides his time between San Francisco and New York City.

Masud Husain, Co-Author: Masud Husain is a graphic designer, branding specialist, and avid collector of American advertising ephemera. He designed and coauthored the award-winning books Meet Mr. Product and Ad Boy with Warren Dotz. He lives in Albany, CA.